Kambi Extends Sportsbook Deal with JOI Gaming in Dutch Market

Kambi to Continue Supplying Turnkey Sportsbook to JACKS.NL

First signed in late 2020, the multi-year extension confirms that Kambi will continue supplying its full Turnkey Sportsbook solution to JOI’s JACKS.NL platform. Since launch, JACKS.NL has emerged as one of the country’s top five operators for both casino gaming and sports betting.

Kambi’s offering includes its proprietary sportsbook engine, customisation tools, and the Kambi Engage suite, which provides access to a network of third-party engagement features. The platform remains a central part of JOI’s digital offering, operating alongside JVH’s retail portfolio in what is now considered a leading omni-channel model in the Dutch market.

JOI’s Rise in Dutch Betting Market Key to Renewal of Kambi Deal

The companies credit their extended cooperation to the strong growth of JACKS.NL and the complementary fit between Kambi’s product suite and JOI’s market strategy. With JOI Gaming’s expansion into a top-tier position in a competitive landscape, the partnership has become one of the more notable examples of sportsbook-driven digital growth in the Netherlands.

“We are delighted to extend our valued partnership with JVH group. The success of JACKS.NL since its launch is a testament to the quality of their brand and operational expertise, combined with the power and flexibility of Kambi’s Turnkey Sportsbook. We look forward to continuing to support their growth and helping them deliver premium sports betting experiences to their players for years to come”, said Werner Becher, CEO of Kambi.

“Kambi’s premium sportsbook has been instrumental in allowing us to become a go-to destination for sports bettors in the Netherlands. Their commitment to innovation and providing a top-tier product aligns perfectly with our vision for JACKLS.NL. Extending this partnership was a natural step, and we are excited to continue building on our strong momentum and further enhancing our online sports betting offering alongside Kambi”, added Eric Olders, CEO of JVH gaming & entertainment group, founder of JOI gaming.