Kambi Extends Sportsbook Partnership with BetCity in Multi-Year Deal
Kambi Group has signed a multi-year extension to its sportsbook partnership with BetCity, a Dutch online betting operator. The agreement ensures Kambi will continue to provide its Turnkey Sportsbook solution to BetCity, which has been part of Entain since 2022.
Continued Collaboration in the Netherlands
The extended deal allows Kambi to maintain its role as BetCity’s sportsbook provider, supporting the operator with advanced technology and market-driven solutions.
BetCity also benefits from Shape Games, Kambi’s Front End division, which enhances its app-based user experience.
A Partnership Rooted in Market Success
Kambi and BetCity first joined forces in 2021, launching on the first day of the Netherlands’ regulated online gambling market.
Since then, BetCity has grown into one of the country’s leading brands, cementing its position in the competitive sector.
Leaders on the Agreement
Werner Becher, CEO of Kambi, highlighted the significance of the partnership’s extension:
“We are delighted to extend our partnership with BetCity, a brand that has demonstrated exceptional ambition since its inception. This agreement reflects the strong relationship we have built over the past few years and underscores Kambi’s commitment to empowering partners with the premium technology and services needed to succeed in regulated markets.”
Vic Walia, CEO of BetCity, emphasized the benefits of the collaboration:
“Since partnering with Kambi, BetCity has gone from strength to strength, achieving a prominent position in a highly competitive market. Kambi’s advanced Turnkey Sportsbook and high-quality service have been pivotal to our success, and we are excited to extend this collaboration as we continue to deliver a premium betting experience to our players in the Netherlands.”