Key Insights from Kambi Sports Betting Trends Report
Kambi has released its first-ever Sports Betting Trends Report, unveiling exclusive insights based on data from its global network of over 40 partners. The report sheds light on major developments influencing the sports betting industry in 2024, offering a comprehensive analysis of regional preferences, emerging trends, and market opportunities.
Data-Driven Insights from a Global Network
The Sports Betting Trends Report utilizes data from Kambi’s network spanning six continents. By aggregating information from its 40+ partners, the report provides an in-depth perspective on the sports betting landscape. It highlights key trends, offering valuable insights for operators and stakeholders navigating the evolving market.
One of the focal points of the report is the breakdown of sports and events that drive customer engagement in various regions. From football’s dominance in Europe to the rising popularity of basketball in North America, the data reveals how cultural preferences influence betting behaviors.
Innovations in Bet Building
The report also explores the growing impact of bet builder tools, which allow bettors to customize their wagers. This feature has evolved significantly, with increased adoption across markets. Kambi’s insights highlight how bet builders are reshaping customer experiences and driving engagement.
Another key takeaway is the increasing importance of esoccer and always-on content in keeping bettors engaged. The report emphasizes the need for operators to adapt to consumer demands for continuous betting opportunities, particularly in the rapidly growing virtual sports segment.
