Kindred Group Donates Shirt Sponsorship to Highlight MFC Foundation Initiatives
During the upcoming match against Hull City, Middlesbrough FC’s (MFC) Foundation will take the spotlight as Kindred Group temporarily replaces its Unibet logo to promote the Foundation’s community initiatives across Teesside.
Spotlighting the MFC Foundation During Hull City Clash
During the highly anticipated match against Hull City on Saturday, November 30, Kindred Group’s Unibet logo will temporarily give way to a special design promoting the MFC Foundation’s outreach efforts.
Ordinarily featuring Kindred’s responsible gambling initiative, “Zero% Mission,” the shirt will instead shine a light on the Foundation’s work to uplift and support the local community.
This initiative aligns perfectly with MFC’s Foundation Weekend, an annual event designed to raise awareness of the Foundation’s transformative programs. These initiatives aim to improve the quality of life for individuals across Teesside by addressing key social challenges.
“Think With Your Feet”
Kindred Group’s collaboration with Middlesbrough FC goes far beyond the realm of sponsorship. Since the partnership began in 2018, it has evolved into a robust alliance that supports impactful initiatives like the “Think With Your Feet” program.
This groundbreaking program provides a supportive environment for local men to discuss mental health while engaging in football. By fostering open dialogue and creating meaningful connections, the initiative has become a cornerstone of the Foundation’s efforts to address mental health challenges in the community.
A Decade of Partnership
The enduring relationship between Kindred Group and Middlesbrough FC is set to continue until 2027, making it one of the longest-standing collaborations in British football. This extended partnership underscores the commitment both parties share in promoting well-being and fostering positive change.
Earlier this season, MFC player Isaiah Jones lent his voice to the cause by participating in a conversation with program members. The heartfelt discussion highlighted the program’s impact and was captured in a compelling video shared with fans, further amplifying the initiative’s reach.
Sam Mead, UK General Manager for Kindred Group, expressed the company’s unwavering support for the MFC Foundation. “Our relationship with Middlesbrough FC and their Foundation is a long-running, deep and supportive one. We are all aware, and incredibly proud of, the Foundation’s incredible work in the North-East community. As such, we are delighted to once again donate our normal front-of-shirt space to the Foundation for this weekend’s fixture against Hull City.”
Mead also encouraged supporters to explore the Foundation’s programs. “In the spirit of what this weekend is all about, we would urge supporters to seek out the MFC’s outreach programmes, if they feel they could benefit from the various initiatives on offer.”
Building Bridges Through Football and Community Support
Kindred Group’s decision to spotlight the MFC Foundation during one of the season’s key fixtures reflects its broader mission of using football as a platform for social good. By leveraging its sponsorship to raise awareness of community-focused initiatives, Kindred sets a benchmark for responsible corporate partnerships in sports.
As the MFC Foundation Weekend unfolds, the collaboration between Kindred Group and Middlesbrough FC serves as a powerful reminder of the positive impact that sports organizations and their partners can have on local communities. Whether through mental health programs or grassroots initiatives, the partnership continues to transform lives, one connection at a time.
