Date: 13.02.2025

by Adam Dworak

Kindred Group Expands Esports Partnership with Abios

Kindred Group has announced a multi-year partnership with Abios. The agreement aims to enhance Kindred’s esports betting offerings. Abios will supply its complete esports package to Kindred’s Unibet and 32Red brands.

Abios to Supply Full Esports Package

Abios will supply its complete esports package to Kindred’s Unibet and 32Red brands. This includes odds, data, widgets, and always-on content.

This provides the operator’s in-house sportsbook with esports betting experiences.

Leveraging Kambi’s Odds Feed+ API

Leveraging Kambi’s Odds Feed+ API, Abios will deliver its high-uptime odds feed. This includes comprehensive esoccer and ebasketball coverage. It also includes leading esports titles such as Counter-Strike 2, League of Legends, Dota 2, and VALORANT.

Abios’ low latency odds feed utilizes official tournament data to power features. These include bet builder and player props. The feed uses automated modeling.

Strengthening Existing Partnership

This new agreement is in addition to the Esports odds service Abios currently provides to Kindred.

This is part of Kambi’s Turnkey Sportsbook service.

Executives Comment on Partnership

Anton Janér, Managing Director and Co-founder of Abios, said:

“We are delighted to strengthen our partnership with Unibet and the wider Kindred Group, a leader in the global sports betting and gaming market. This agreement showcases the value of Abios’ full esports odds packages and our ability to deliver innovative solutions that meet the evolving needs of operators and enables them to reach new audiences through the growth of esports.”

Ben Colley, Sportsbook Director of Kindred Group, added:

“Esports continues to grow in popularity, and it’s essential that we offer our customers the best possible experience in this exciting category. Extending our long partnership with Abios via Kambi’s Odds Feed+ API and leveraging their deep expertise and esports odds solutions ensures we remain at the forefront of esports betting, delivering unparalleled products and services to our players.”