Date: 02.08.2023

by Mateusz Mazur

Kindred Group Renews Funding for Rangers FC’s Team Talk Community Initiative

Kindred Group, the principal sponsor of Rangers FC, has announced the renewal of its funding commitment to the club’s community initiative, Team Talk, delivered by the Rangers Charity Foundation. Under the agreement, Kindred will expand and enhance the Team Talk project as part of its commercial deal with Rangers FC.

Creating a meaningful impact

Kindred’s sponsorship approach is focused on funding community projects and collaborating closely with its partners to create a meaningful impact. The Team Talk initiative aims to support men of all ages and backgrounds in the Glasgow area, with a specific focus on their mental health and well-being.

Now in its third year, Team Talk has experienced extraordinary growth, surpassing its initial goals and expectations. So far, the program has assisted 117 men in the local area, and there are plans to further expand its reach over the next 12 months. Participants benefit from a safe and welcoming environment to discuss their mental health and well-being.

Kindred’s sponsorship deal with Rangers FC is the longest-running of its kind in British football. This year, the company also emphasizes its commitment to safer gambling through its front-of-shirt sponsorship branding that features its Zero % Mission.

Long-running sponsorship

The Rangers Charity Foundation Chief Executive, Connal Cochrane, expressed pride in the community initiatives developed with Kindred’s support and the positive impact of Team Talk: “The Rangers Charity Foundation is a powerful force for good and reached over 10,000 via 20 programmes in the community last season.  The long-running nature of our relationship with Kindred enables us to build strategic support for people in the local community, which in this case is men who may benefit from assistance with their mental health.  We’re also incredibly grateful for Kindred’s generous sponsorship for our annual Big Ibrox Sleep Out events over a number of years.”

Sam Mead, UK Head of Marketing at Kindred Group, highlighted the company’s selective approach to club partnerships: “All of our sponsorship work is predicated on community funding and support. In Rangers and Team Talk we have the ideal outlet for this ambition. We’re thrilled with the success of the project to date, and look forward to helping more local men in the months ahead.”

Recently, Rangers’ new goalkeeper, Jack Butland, participated in one of the Foundation’s Team Talk sessions. During the session, Jack had meaningful conversations with participants, learning about their experiences and the positive impact of the initiative on them and their families. Jack expressed his appreciation for the work done by the Rangers Charity Foundation in the local community, considering it a privilege to engage with the Team Talk participants.

The continued partnership between Kindred Group and Rangers FC through Team Talk demonstrates their commitment to making a difference in the community, particularly in supporting men’s mental health and well-being in the Glasgow area.