Kwiff Partners with Millwall FC for FA Cup Clash Against Crystal Palace

Kwiff’s Branding to Feature on Millwall’s Kit

Kwiff will feature as Millwall FC’s sleeve sponsor during their FA Cup Fifth Round match against Crystal Palace this Saturday.

The betting brand, known for its “supercharging” feature that enhances odds on any bet at any time, sees this as an opportunity to increase its visibility in the sports betting market.

“We at kwiff are delighted to partner with Millwall FC before their upcoming FA Cup clash at the weekend. We’ll have our fingers crossed The Lions can Supercharge their way into the next round!”, commented Garry McGibbon, Director of Acquisition at kwiff.

“We’re delighted to have kwiff on board for this weekend’s FA Cup Fifth Round tie against Crystal Palace. The guys have been brilliant in throwing their support behind us, so here’s hoping they bring us luck and they’re on the winning side!”, added Millwall FC’s Head of Commercial, James Voisey.

The match, set to kick off at 12:15 PM at Selhurst Park, will be broadcast live on BBC One. This London derby marks the first meeting between the two sides at Crystal Palace’s home ground since 2012.

Millwall currently sits 12th in the Championship, but their FA Cup campaign has been strong, with wins over Dagenham and Redbridge and Leeds United. Meanwhile, Crystal Palace enters the match following victories over Aston Villa and Fulham.

Kwiff’s Recent Moves in the Market

Beyond football sponsorships, kwiff has been expanding its presence in the sports betting sector. The company recently introduced its ‘Curfew’ tool, enabling users to set personalized time restrictions on platform access.

Additionally, kwiff made its first major entry into boxing sponsorship last week by partnering with Seconds Out Live, a leading YouTube boxing channel.