kwiff Partners with The Curragh for Summer Handicap Race League
kwiff, the sports betting brand, has entered into a new partnership with The Curragh Racecourse. The agreement includes sponsorship of eight handicap races taking place across four summer dates and marks kwiff’s first foray into horse racing sponsorship.
Sponsorship to Span July and August Race Days
Under the new partnership, kwiff will sponsor a series titled The kwiff Supercharged Race League. The competition will consist of eight handicap races scheduled on July 20, August 9, August 16, and August 23. A points system has been developed for the league, with a cash prize pot awarded to the stable staff of the top-performing trainer.
kwiff will also be recognized as one of The Curragh’s official Betting Partners during the sponsorship period.
First Horse Racing Deal for kwiff
The deal represents kwiff’s debut in the world of horse racing sponsorship. Known for its gamified betting experience and surprise bet boosts, kwiff is looking to grow its brand presence within the racing community by aligning with one of Ireland’s premier racecourses.
Garry McGibbon of Eaton Gate Gaming Group, which operates kwiff, commented:
“We’re super excited to partner with such a fantastic racecourse this coming summer. The guys at The Curragh have been great to work with so far and we’re looking forward to a long and fruitful collaboration.”
The Curragh Welcomes New Betting Partner
The Curragh Racecourse, home to some of Ireland’s most prestigious flat racing events, has welcomed kwiff as a new sponsor with an emphasis on fan experience and engagement.
Evan Arkwright, Racing and Sponsorship Manager at The Curragh, said:
“We are thrilled to join forces with kwiff, a brand that shares our passion for delivering an exceptional and engaging experience for racing fans. We are delighted that they have selected The Curragh as their first venture into horse racing sponsorship.”