kwiff Signs Two-Year Sponsorship Deal with Motherwell FC
Sports betting brand kwiff has signed a two-year deal with Scottish Premiership side Motherwell FC, marking its first football sponsorship in Scotland. The agreement includes back-of-shirt branding on both home and away kits and positions kwiff as the club’s official betting partner for the 2025/26 season.
Debut Partnership in Scottish Football
The agreement with Motherwell FC is kwiff’s first sponsorship venture in Scottish football and represents an effort to expand the company’s profile in the UK market. The partnership includes visible branding on the lower back of the team’s matchday kits for the duration of at least two seasons.
kwiff’s logo will appear on the back of Motherwell’s home and away shirts, giving the company consistent exposure throughout the campaign. The branding move is part of kwiff’s broader marketing strategy to engage with regional football audiences.
Statements from Both Parties
Commenting on the partnership, Garry McGibbon, Director of Spryme Limited, stated:
“We’re very pleased to join forces with Motherwell FC, a club with a proud history and passionate fans. Working with Motherwell gives us the perfect chance to introduce our brand to Scottish supporters – and we’re looking forward to getting behind Motherwell in the upcoming campaign.”
Suzanne Reid, Commercial Director at Motherwell FC, added:
“Welcoming kwiff as our Official Betting Partner and Back of Shirt Sponsor for the 2025/26 season is the perfect way to kick-start our campaign. It’s great to have kwiff behind us for the season ahead.”