Aiste Garneviciene
Aiste Garneviciene, Co-Founder and CEO of PRace Agency, is a communications strategist known for blending creativity, data, and innovation in the iGaming and tech industries. Her career reflects a strong foundation in marketing and entrepreneurship, along with a forward-thinking approach that continues to shape how brands connect with audiences in digital spaces.
Bio
Education
Aiste’s academic journey began with studies in International Business and Marketing, which gave her a deep understanding of both global market dynamics and consumer psychology. She later expanded her expertise through specialized training in digital PR, social media management, and data analytics.
This combination of business acumen and technical insight equipped her with the skills needed to navigate modern brand communication. Her education not only strengthened her strategic mindset but also cultivated her ability to translate market trends into actionable, creative solutions for clients in fast-evolving industries like iGaming.
Career Path
Before founding PRace Agency, Aiste gained more than a decade of experience across corporate and agency roles in Europe. She worked with international brands in technology, entertainment, and gaming, overseeing multi-market campaigns that demanded both cultural awareness and regulatory understanding.
In 2019, she co-founded PRace Agency to provide customized public relations and communications strategies for companies in complex and regulated markets. Under her leadership, the agency has established partnerships with major iGaming operators, suppliers, and fintech firms, delivering impactful campaigns, media relations, and event PR across major industry summits.
Innovation and Impact
Aiste stands out for her ability to merge storytelling with analytics, creating communications strategies that balance emotion and evidence. She has led PRace Agency in adopting AI-driven tools to enhance campaign efficiency, audience targeting, and sentiment analysis. Her approach focuses on helping brands craft authentic messages that resonate globally while respecting local cultures. By combining innovation with precision, she has helped clients in the iGaming sector strengthen their visibility and reputation in competitive markets.
Vision for the Future
Aiste plans to further expand PRace Agency’s role in the gaming and tech ecosystems, with a growing focus on metaverse marketing, virtual events, and sustainable communication practices. She aims to foster collaborations that integrate creativity with social responsibility, ensuring brands deliver meaningful impact beyond visibility. Her long-term vision centers on guiding companies to tell stories that inspire connection, trust, and long-lasting engagement in an ever-changing digital world.