Alex Fonseca

Early Career In Online Gaming

Fonseca graduated in business administration from the Universidade Federal do Rio de Janeiro in 2006. He entered the gaming industry a year later as Affiliate Manager at Dollaro Poker, where he worked on player acquisition and affiliate relations.

In 2011, he became Managing Director of PokerDicas, one of Brazil’s early poker platforms. For over a decade, he managed operations, partnerships, and product growth, building a strong presence in the local poker community. His work at PokerDicas marked his transition from marketing to executive management.

Consulting And Advisory Roles

In 2016, Fonseca served as senior consultant for Ledonford in Uruguay, advising operators on their market strategies in Latin America. Five years later, he founded Altor Consulting, a firm dedicated to supporting iGaming companies operating in Brazil’s regulated environment. As CEO, he advises operators on compliance procedures, market entry, and business growth within the national licensing system.

Driving Betano’s Growth At Kaizen Gaming

Fonseca joined Kaizen Gaming in 2021 as Country Manager for Brazil, leading the development of the Betano brand. He was responsible for business operations, sponsorships, compliance, and marketing.

Under his leadership, Betano became one of the most visible betting brands in Brazil, reaching the top position in market share. He attributed this growth to a focus on local relevance and operational discipline rather than generic global strategies.

In his own words, he described his role as “orchestrating the brand’s entrance into the market” and “directing its growth trajectory” from the start of its operations in Brazil.

Expanding Superbet’s Presence In Brazil

In September 2023, Fonseca was appointed CEO of Superbet Brazil. His mandate covers all company operations, including regulatory compliance, partnerships, and brand strategy, reporting directly to Superbet’s global management.

He has positioned Superbet as a responsible and competitive operator in a market defined by strict regulation and high player expectations. Fonseca has publicly stated that long-term growth depends on credibility and responsible communication rather than aggressive bonuses or short-term promotions.

Superbet’s local strategy under his leadership focuses on sponsorships, localized marketing, and strong alignment with national regulatory standards.