Anna Sainsbury
Anna Sainsbury is the co-founder and CEO of GeoComply, a cybersecurity firm specializing in geolocation compliance solutions. Her visionary leadership has propelled the company to the forefront of the industry, serving major clients across fintech, iGaming, and online broadcasting sectors.
Bio
Early Career and Founding of GeoComply
With a background in testing and compliance within the gaming industry, Anna identified a critical need for accurate geolocation solutions to meet complex regulatory requirements. In 2011, she co-founded GeoComply, aiming to provide robust geolocation compliance tools for the U.S. gaming market. Her efforts led to the development of advanced technologies capable of detecting location fraud and verifying user identities with high precision.
Leadership and Growth
Anna initially served as CEO from 2011 to 2018, during which she guided GeoComply through significant growth phases. After a brief period as Chairwoman, she resumed the CEO role in January 2022. Under her leadership, the company expanded its workforce to over 500 employees globally and achieved unicorn status with a valuation exceeding $1 billion. GeoComply’s software is now installed on over 400 million devices worldwide, analyzing billions of transactions annually.
Commitment to Social Responsibility
Beyond corporate success, Anna is deeply committed to social impact initiatives. She founded Conscious Gaming, a non-profit organization focused on promoting responsible gaming practices. Additionally, through GeoComply’s CSR division, Impact, she addresses challenges such as digital child exploitation and advocates for gender equality in the workplace.
Accolades and Industry Influence
Anna’s contributions have been recognized with numerous awards, including the RBC Momentum Award and inclusion in Business in Vancouver’s Forty Under 40 list. She serves on the boards of the American Gaming Association and MVB Bank, reflecting her influence and commitment to the broader industry.