Anthony Werkman

Early Life and Education

Born and educated in South Africa, Anthony Werkman earned a degree in economics and politics. His academic background laid the foundation for a career that combines analytical rigor with strategic insight.

Career Trajectory

Anthony Werkman began his journey in the gaming industry in 2000. In 2013, he joined Betway as Director of Marketing and Operations, bringing with him a wealth of experience in digital marketing and data analytics. His leadership in these roles contributed significantly to Betway’s expansion and brand development.

In November 2017, Werkman was appointed CEO of Betway Group, succeeding Richard Akitt, who transitioned to the role of Chairman. Under Werkman’s leadership, Betway has solidified its presence in multiple regulated markets and has formed partnerships with prominent sports organizations, including the NBA’s Milwaukee Bucks and the NHL’s Philadelphia Flyers.

Strategic Initiatives and Achievements

Anthony Werkman tenure as CEO has been marked by a commitment to responsible gambling and regulatory compliance. He has overseen the integration of Betway’s affiliate program in-house to ensure adherence to industry standards and to maintain greater control over marketing practices.

Additionally, Werkman has championed innovation in customer experience, exemplified by Betway’s collaboration with Pragmatic Play to launch a dedicated live blackjack studio, enhancing the company’s live casino offerings.

Leadership Philosophy

Anthony Werkman leadership is characterized by a focus on transparency, customer-centricity, and sustainable growth. He emphasizes the importance of aligning business objectives with regulatory requirements and ethical standards, ensuring that Betway remains a trusted name in the iGaming industry.