Britt Boeskov

Britt Boeskov and Her Career in iGaming

Britt Boeskov began her journey in the iGaming industry in 2005, when she joined Kindred Group, then operating under the Unibet brand. Over nearly two decades, she held several senior roles, including Chief Operating Officer, Chief Programme Officer, and Chief Experience Officer. Her time at Kindred was marked by significant transformation. She led global initiatives that responded to changing regulations, prioritized responsible gambling, and adapted operations to digital consumer behavior.

Her approach combined operational discipline with long-term vision. She consistently focused on aligning customer experience with compliance and ethical standards. Through Boeskov’s leadership, Kindred strengthened its position in key European markets and introduced sustainability practices into its core business model.

Strategic Impact of Britt Boeskov at Better Collective

In 2022, Britt Boeskov joined Better Collective as Senior Vice President of Strategy. She brought with her a deep understanding of the operator landscape and a proven ability to manage complex, regulated environments. At Better Collective, she supported strategic planning and market expansion efforts, especially as the company grew its global presence in sports betting media.

Within a year, Boeskov transitioned to a consultancy role and later joined the board of directors. Her contributions now help guide the company’s vision, governance, and future partnerships. With her cross-functional insight—spanning product development, operations, and compliance—Boeskov remains an influential figure shaping the strategic direction of one of the industry’s leading affiliates.

Advisory Roles and Broader Industry Influence

Beyond her board position at Better Collective, Boeskov holds several key advisory roles. She serves on the boards of MAG Interactive, Gaming1 Group, Mindway AI, and Racecourse Media Group. These appointments reflect her wide-ranging influence across the digital entertainment and gambling sectors. She is also the founder of 4see Advice, a boutique consultancy that provides leadership and innovation guidance to companies navigating regulated markets.

Education and International Outlook

Britt Boeskov holds an M.Sc. in Intercultural Communication and Management from Copenhagen Business School. She also completed an exchange program at McGill University in Canada. Her academic background enhances her ability to work across cultures and industries. Combined with her corporate experience, it positions her as a globally minded leader who understands how to align business growth with ethical responsibility.