Carsten Koerl

Education and Early Career

Born in southern Germany, Koerl developed a strong interest in technology from an early age. He pursued electronic and microprocessor engineering at the University for Applied Sciences in Konstanz, where he honed his technical skills and laid the foundation for his future career in data-driven business solutions.

Koerl’s first major entrepreneurial success came in 1997 when he founded betandwin Interactive Entertainment AG, an online sports betting platform.

The company later rebranded as bwin and became a dominant force in the online gaming market. His experience with bwin gave him insight into the growing demand for accurate and fast sports data, leading to his next venture.

Founding Sportradar

In 2001, Koerl established Sportradar, a company focused on providing sports data and integrity services to a rapidly growing betting and media landscape. Over time, Sportradar secured partnerships with major sports organizations, including the NBA, NFL, NHL, MLB, UEFA, and FIFA.

Under Koerl’s leadership, Sportradar expanded its operations globally, leveraging technology to provide solutions for bookmakers, sports leagues, and media companies.

One of the company’s major milestones came in September 2021, when Sportradar went public on the Nasdaq stock exchange. This move further established its position in the industry and increased its financial reach, allowing for continued innovation and expansion.

Leadership and Business Strategy

As CEO, Koerl has overseen the company’s strategic direction, emphasizing innovation in sports data technology. His leadership has positioned Sportradar as a leader in real-time data collection, AI-powered analytics, and integrity monitoring, particularly in combatting match-fixing and fraud in sports betting.

Despite his success, Koerl maintains a relatively low public profile compared to other tech entrepreneurs. He is known for his data-driven approach to decision-making and his focus on expanding sports technology solutions without excessive self-promotion.

While Sportradar has experienced rapid growth, it has also faced challenges, including concerns over data integrity, competition in the sports technology sector, and the evolving regulations surrounding sports betting. Koerl has had to navigate these complexities while ensuring that Sportradar continues to provide valuable services to its partners.

Carsten Koerl’s career highlights the intersection of technology and sports, demonstrating how data has become an indispensable tool in modern sports management. Whether through bwin or Sportradar, his influence on the industry remains significant, and his company’s developments will likely continue to impact sports for years to come.