Cath Burns
Cath Burns, Chief Operating Officer of Anaxi, the real-money gaming division of Aristocrat Leisure Limited, is one of the most respected leaders in global iGaming. With more than two decades of experience spanning Asia, Europe, and the Americas, she plays a crucial role in guiding Anaxi’s digital expansion, innovation strategy, and commitment to responsible gaming in regulated markets.
Bio
A Global Career Built on Experience and Vision
Cath Burns began her career in the gaming industry with a focus on operations and market development. Her leadership roles have taken her across multiple continents and some of the most dynamic gaming markets in the world. Before joining Aristocrat, she held senior positions at Bally Technologies, where she established the company’s Asia-Pacific headquarters in Macau, and at TCS John Huxley, a global supplier of casino equipment.
Her international background gives her a unique understanding of how regional regulation, culture, and technology intersect in gaming. This perspective is central to her approach at Anaxi, where she oversees a global team of approximately 800 professionals, driving product innovation and operational excellence across both land-based and online environments.
Building Anaxi’s Digital Future
Since becoming Chief Operating Officer, Burns has been instrumental in strengthening Anaxi’s position as a major player in the real-money gaming sector. Her strategy emphasizes convergence between land-based and digital gaming, creating seamless player experiences across platforms.
Under her leadership, Anaxi has secured high-profile partnerships with BetMGM and Caesars Sportsbook & Casino, expanding Aristocrat’s iconic slot content into regulated online markets. Burns advocates for integrating loyalty systems and player data across channels to enhance engagement and retention, describing this process as “adding complexity while striving for simplicity.”
Championing Responsibility and Innovation
Cath Burns is widely recognized for her advocacy of responsible gaming and her balanced approach to innovation and compliance. She has been named one of iGaming Business’s Most Influential Women in Gaming, reflecting her commitment to sustainable industry growth and ethical leadership.
Her work focuses not only on profitability but also on building long-term trust with players, regulators, and partners. By prioritizing responsible practices and high-quality user experiences, she ensures that Anaxi remains aligned with both player expectations and regulatory demands.
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