Jesper Søgaard
Jesper Søgaard has been a pivotal figure in the digital sports media landscape, co-founding Better Collective in 2004 and steering it to prominence as a leading entity in the industry.
Bio
Early Life and Education
Born in 1983, Søgaard pursued a Master of Science in Political Science at the University of Copenhagen, equipping him with a robust foundation for his entrepreneurial ventures.
Founding of Better Collective
In 2004, alongside Christian Kirk Rasmussen, Søgaard established Better Collective, aiming to enhance the iGaming experience by providing transparent and user-centric platforms. Under his leadership, the company has expanded its global footprint, operating over 20 offices worldwide.
Leadership and Growth
As CEO, Søgaard has been instrumental in Better Collective’s strategic growth, overseeing numerous acquisitions to diversify and strengthen the company’s portfolio. His focus on long-term objectives over short-term gains has been a cornerstone of the company’s philosophy.
Recent Challenges and Strategic Adjustments
In response to market challenges, particularly in the US and Brazil, Søgaard announced a cost reduction initiative in late 2024, including a 15% workforce reduction. He emphasized that these measures were essential for aligning the organization with current market conditions and securing its long-term success.
Other Roles and Contributions
Beyond Better Collective, Søgaard is a founding partner at Dreamcraft Ventures, where he offers strategic insights to emerging startups. He also holds board positions in various organizations, reflecting his commitment to fostering innovation and growth within the tech and media sectors.