Lois Bright
Lois Bright has emerged as a key architect of iGaming recruitment in Africa and the Middle East. From co-founding Initiate International to launching Women in Gaming Africa, she has built a career connecting global iGaming businesses with local talent, while championing diversity and remote-first hiring.
Bio
Early Life and Education
Lois Bright hails from the United Kingdom and holds a degree from the University of Warwick. Her academic foundation laid the groundwork for a career centered on talent acquisition, entrepreneurship, and industry specialization.
Since relocating to Africa in 2008, Lois has immersed herself in the business and talent landscapes of both Africa and the Middle East, becoming a pivotal figure in the recruitment sector for iGaming and Fintech.
Career History
Lois started her career at Barclays Capital in 2004 as a Corporate Services Analyst. This role gave her a foundation in the financial industry. She then joined Harvey-Smith Recruitment, focusing on real estate and construction placements in the UK.
Her career took a major turn in 2012 when she co-founded Initiate International. The firm specialized in recruitment for iGaming and Fintech sectors across Africa. Lois led its growth into key markets like Cape Town and Johannesburg. In 2023, Initiate International joined The Conexus Group, expanding its global reach.
She also founded and directed several niche recruitment ventures. These include Language Recruiters, which provides multilingual talent, and Initiate Immigration, an immigration consultancy she sold in 2015. She continued using the brand to support lead generation.
In 2017, she launched Recruit4Languages, based in Prague. The company operates across three continents and recruits in 16 languages. In 2022, Lois created ZeroHero Recruiter, an eLearning platform. It trains newcomers to become freelance recruiters, promoting remote work and flexibility.
Most recently, in 2024, she launched Women in Gaming Africa. This platform supports women in the African gaming industry through mentorship, networking, and professional growth.
Career at Conexus
Lois joined The Conexus Group in October 2023 as Director of Africa & Middle East. She now leads the group’s expansion in these regions. Her work focuses on the iGaming and Fintech sectors.
She oversees recruitment, training, consulting, and M&A advisory services. She also connects clients with talent solutions through Conexus brands like Pentasia and PaymentGenes. Lois draws on over a decade of experience and a strong regional network.
Her role involves driving growth, forging strategic partnerships, and aligning local expertise with global standards. Thanks to her leadership, Conexus has strengthened its presence in Africa and the Middle East.
Achievements and Style of Leadership
Lois Bright’s leadership is defined by entrepreneurship, specialization, and empowerment. She has successfully founded and scaled multiple ventures across different regions and sectors, integrating them into a global framework through The Conexus Group.
Known for her strategic and consultative approach, Lois bridges local insights with global capabilities. Her initiatives have created career paths for countless professionals, with a strong focus on diversity, language inclusion, and women’s empowerment in male-dominated industries.
Through projects like ZeroHero and Women in Gaming Africa, she continues to shape the future of recruitment – not just as a business, but as a force for opportunity and inclusion.