Maciej Smolarek
Maciej Smolarek, Head of Product at BetGames, combines analytical thinking with a passion for gaming innovation. With a background in management and marketing from the Poznań University of Economics and Business, he has played a key role in shaping BetGames’ live betting experiences. Focused on data-driven and responsible product design, Smolarek aims to expand the company’s global reach and integrate next-generation technologies like AI and real-time analytics.
Bio
Education
Maciej Smolarek’s journey in iGaming began with a strong academic foundation. He graduated from Poznań University of Economics and Business, specializing in management and marketing. His focus on innovation in digital industries helped him develop an analytical mindset and a passion for gaming technology. This combination of education and drive set the stage for his future success in the fast-growing iGaming sector. Smolarek’s educational background has enabled him to approach product development with both creativity and business acumen, ensuring a balance of entertainment and profitability in every project.
Career
Before joining BetGames, Smolarek gained valuable experience in the tech and betting sectors. He contributed to product strategy, customer experience, and digital transformation at various gaming companies. At BetGames, he quickly rose to the position of Head of Product, leading projects that blended live game broadcasting with unique betting mechanics. His leadership has positioned BetGames as a prominent supplier of live dealer experiences, creating new ways for players to interact with both casino and sports betting platforms. Under his guidance, the company has expanded its footprint globally, becoming a key player in the live gaming space.
Innovation
Under Smolarek’s direction, BetGames has continued to innovate by introducing hybrid live betting formats and gamified environments. His work is shaping an industry-wide shift toward more immersive, socially driven entertainment. Smolarek places a strong emphasis on combining player engagement with regulatory compliance, data optimization, and responsible gaming. His innovative products aim to offer players an experience that goes beyond traditional gambling. Smolarek is also deeply focused on integrating next-generation technologies, such as AI and real-time analytics, to refine player experiences and make betting more interactive and personalized.
Future Plans
Looking forward, Smolarek envisions a future where live gaming products are integrated across multiple platforms. His vision includes expanding BetGames into new regulated markets and investing in user experience research. With an ongoing focus on scalability and personalization, Smolarek aims to redefine live betting in an increasingly competitive iGaming landscape. His future plans also involve exploring emerging technologies and trends, positioning BetGames to lead in the next phase of the industry’s growth.