Nicholas Brown
Nicholas Brown is the co-founder of PRace Agency, a marketing and PR firm focused on B2B communications for the global gambling and iGaming industries. With over 15 years of experience in gaming media and marketing, he combines creativity, strategic thinking, and data-led methods to redefine how gaming brands connect with their audiences.
Bio
Nicholas Brown: Strategic Vision Behind PRace Agency
As the co-founder of PRace Agency, Nicholas Brown drives a new approach to B2B marketing in the gambling sector. The agency, officially launched in 2025, operates from offices in London and Lithuania. PRace has quickly built a reputation for using data-driven, measurable strategies instead of relying on traditional PR methods.
Before founding PRace, Brown held senior roles in gaming marketing. He was Account Director at Square in the Air (SiTA), one of the industry’s most established agencies. Earlier, he served as Global Managing Editor at iGamingBusiness, where he gained deep knowledge of the iGaming ecosystem and its communication challenges. These roles shaped his understanding of how to align storytelling, data, and measurable business goals.
A Decade and a Half of Industry Expertise
Nicholas Brown has spent more than 15 years working in iGaming and B2B marketing. During that time, he has led campaigns for companies such as Amelco, BetGames, Relax Gaming, Push Gaming, and Evoplay. His work combines creativity with accountability, ensuring that every campaign delivers tangible results.
At PRace, Brown focuses on merging creativity with analytics. His agency builds demand-generation funnels and brand strategies designed to attract qualified leads. The company started with 10 clients and a 15-person team, showing early confidence from the market.
Educated at Birkbeck, University of London, and based in the United Kingdom, Brown brings a balanced perspective to leadership — combining creativity with commercial insight.
Redefining B2B Marketing in the Gambling Sector
Under Brown’s guidance, PRace Agency bridges the gap between traditional PR and modern digital marketing. The company focuses on ROI, measurable outcomes, and storytelling that resonates with business audiences. Brown encourages a results-oriented culture where creativity and data work together.
He also emphasizes transparency and collaboration, ensuring clients see exactly how their campaigns perform. PRace aims to reach €1 million in revenue in its first year, driven by its fresh approach and strong client relationships.