Oksana Tsyhankova

Education and Early Professional Path

Oksana Tsyhankova graduated from the Economics and Humanities Institute, where she earned a Specialist degree in International Economics between 1997 and 2002. This foundation equipped her with an understanding of global financial systems and market behavior. Later, in 2019, she obtained a GDPR-compliant Data Protection Officer certification, demonstrating her commitment to data privacy and regulatory compliance. This focus on responsible operations has guided much of her work in the gaming industry, where balancing innovation with regulation is essential.

Throughout her early career, Oksana built her skills in consumer marketing, data management, and business operations. Her education and later certifications allowed her to combine analytical thinking with strategic creativity – a blend that defines her leadership style today.

Career Development and Leadership at Soft2Bet

Before entering iGaming, Oksana worked in several marketing leadership roles across major consumer brands. She served as Trade Marketing Manager at OJSC Myronivsky Hliboproduct from 2008 to 2013, followed by a position as Group Brand Manager at New Products Group between 2014 and 2017. Later, she joined Ruche as a strategist focused on market expansion and brand positioning.

In 2018, Oksana joined Soft2Bet, first as Chief Operating Officer, where she focused on operational excellence, licensing, and market entry strategies. Her ability to lead cross-functional teams and scale operations across regulated jurisdictions made her instrumental in Soft2Bet’s success. In 2023, she transitioned to the role of Chief Marketing Officer, taking charge of global marketing, communications, and brand innovation. Under her leadership, the company expanded its licensing portfolio and won multiple industry awards, including SBC’s Innovator of the Year and the EGR Marketing Innovation Award.

Innovation and Strategic Approach

One of Oksana’s most significant contributions is the development and promotion of Soft2Bet’s Motivational Engineering Gaming Application (MEGA). This platform integrates gamification, personalization, and reward mechanics to boost player engagement and retention. Through MEGA, Oksana has helped the company bridge the gap between casual gaming and traditional casino entertainment. She believes that innovation must serve both players and operators, combining entertainment with responsibility.

Oksana’s marketing philosophy centers around adaptability, user understanding, and data-driven decisions. She constantly encourages her teams to blend creativity with measurable outcomes. This approach ensures that marketing initiatives not only attract players but also build trust and long-term engagement in regulated markets.

Looking Toward the Future

As Soft2Bet continues to expand globally, Oksana Tsyhankova remains focused on sustainable growth and market diversification. Her plans include securing additional licences in emerging jurisdictions and enhancing localization strategies for each region. She also aims to strengthen Soft2Bet’s focus on responsible gaming and data ethics, ensuring every innovation aligns with global compliance standards.

Through her leadership, Soft2Bet has evolved into a forward-thinking company that combines creativity, regulation, and technology. Oksana Tsyhankova’s influence continues to shape the future of the iGaming industry – one built on innovation, responsibility, and meaningful player experiences.