Paris Smith
Paris Smith is an experienced iGaming executive who spent nearly two decades in leadership roles at Pinnacle. Known for her focus on operational strategy and early involvement in esports betting, she played a key role in the company’s international positioning.
Bio
A Visionary in Sports Betting
Paris Smith began her career in the online betting sector in the mid-1990s, quickly establishing herself as a force in operations and leadership. Before joining Pinnacle, she served as Chief Operating Officer at Betcorp Ltd, gaining valuable experience in global sportsbook operations. In 2006, she became COO at Pinnacle and took over as CEO in 2008.
Her early vision was simple but bold: build a brand that puts sharp odds, low margins, and player trust at the center. Under her direction, Pinnacle gained a reputation for transparency, professionalism, and a player-first approach. She played a key role in shifting Pinnacle’s market focus from North America to Europe and Asia, helping the company navigate changing regulations and global expansion.
Paris Smith Driving Innovation in Esports and Risk Management
One of the defining moments of Paris Smith’s career came in 2010, when she led Pinnacle to become one of the first sportsbooks to embrace esports betting. This move positioned the company as an early innovator in a fast-growing segment of the industry. She also focused heavily on risk management and operational efficiency, establishing frameworks that other operators would later emulate.
Smith is widely credited with helping shape how sportsbooks handle high-volume, high-stakes betting, especially in markets with sharp bettors. Her leadership style emphasized stability, adaptability, and data-driven decision-making.
Transition to Advisory Roles and Industry Recognition
In 2023, Paris Smith stepped down as CEO of Pinnacle and took on an advisory role with the company. She continues to support its strategic growth while also mentoring startups and contributing to AI-based sports betting projects. Her recent advisory work with companies like Rithmm reflects her ongoing interest in innovation and responsible betting technologies.
Paris Smith has received numerous accolades, including being named one of the “Top 70 Most Influential Women in iGaming” in 2025. Her contributions to esports betting, global sportsbook strategy, and ethical gaming practices have made her one of the most respected names in the field.
Paris Smith Lasting Impact
Today, Paris Smith remains a key figure in shaping the future of iGaming. Through leadership, foresight, and a deep understanding of player behavior, she has left an indelible mark on the industry. As she continues her work in advisory and investment roles, Paris Smith sets an example for both emerging leaders and established operators in the global betting landscape.