Phil Pearson

A Unique Path to iGaming

Phil Pearson did not follow a traditional route into the iGaming industry. Before rising to executive leadership, he worked in hospitality, account management, and even played professional poker. These early roles gave him a deep understanding of player psychology, competition, and risk – skills that later shaped his unique leadership style. His broad background also gave him a flexible mindset, ready to challenge conventions and adapt quickly.

Scaling White Label Success

Phil Pearson joined iGaming Group in 2017 and moved quickly through the ranks. Starting as Head of Sales, he soon became Chief Operating Officer. In 2023, after a company split, he co-founded White Label Casinos and took on the role of CEO. Under his leadership, the company expanded to over 140 employees and supported more than 40 active casino brands. The business offered turnkey solutions, including platform tech, licensing, compliance, and player support. Pearson focused on client freedom, transparency, and modular flexibility – giving partners the tools to grow on their terms.

Innovation Through Culture

Phil Pearson believed that strong culture drives better products. He promoted from within, supported team diversity, and encouraged open communication. His leadership style, based on honesty and approachability, helped the company earn a reputation for both innovation and integrity. As a result, White Label Casinos stood out not only for its tech, but also for its values. Pearson became a recognizable voice in the industry, often using media platforms to challenge the status quo and push for change.

What Comes Next?

In June 2025, Pearson stepped down as CEO to explore new personal and professional directions. His next move remains private, but his legacy is clear. He built a thriving company and helped redefine how leadership in iGaming can balance business growth with cultural depth.