Rasmus Sojmark

Early Career and Education

Rasmus Sojmark, a prominent figure in sports betting and iGaming, began with a strong academic background. He earned a Master’s degree in International Marketing, focusing on online and land-based sports betting behavior.

This foundation has been crucial for his entrepreneurial ventures. Sojmark’s early career laid the groundwork for his future success in the industry, equipping him with insights into consumer behavior and market trends.

The Birth of SBC Global

In 2009, Sojmark founded SBC Global, a media and events company for the sports betting and gaming industries. Under his leadership, SBC hosts key events like Betting on Sports and operates influential media outlets.

These platforms have become essential for industry dialogue and innovation. SBC’s growth reflects Sojmark’s strategic vision, which emphasizes collaboration and knowledge sharing among industry stakeholders.

Expanding Horizons with SBC Advisory Partners

In 2021, Sojmark launched SBC Advisory Partners, offering strategic advice on mergers and market entry strategies. This consultancy leverages a network of industry experts. By providing valuable insights, SBC Advisory Partners helps companies navigate complex markets.

Pioneering Esports Initiatives and Industry Impact

Sojmark also founded Esports Insider in 2016, focusing on esports business development. The company hosts events like ESI London and operates media platform. These initiatives have contributed to the growth of the esports sector.

A Legacy of Innovation

With over two decades of experience, Rasmus Sojmark continues to drive progress in sports betting, iGaming, and esports. Sojmark’s legacy is marked by his ability to adapt and evolve with changing market conditions.