Richard Carter
Richard Carter currently serves as Chief Executive Officer of Platform & Sportsbook at Gaming Innovation Group (GiG). Since joining the company in 2023, he has been responsible for defining the operational strategy and product roadmap for GiG’s technology business.
Bio
Leadership During Structural Change
Richard Carter took over the platform business at a key moment in its corporate evolution. Following GiG’s decision to split its operations into two entities, he became responsible for leading the standalone B2B platform and sportsbook division. The transition involved reorganizing GiG’s internal structure and separating it from its former affiliate arm, now operating under the Gentoo brand. Carter focused on building a clearly defined strategic path for the platform unit, prioritizing efficiency, innovation and shareholder returns.
Experience in Global Betting and Finance
Before joining GiG, Richard Carter served as CEO of SBTech, where he oversaw the company’s operations for nearly five years. During his tenure, he played a central role in the merger between SBTech, DraftKings and Diamond Eagle Acquisition Corp in 2020. He later held the position of CEO at Bragg Gaming Group and contributed to private equity investments through Acquire VC. His earlier background includes financial leadership roles, including Director of Research at Deutsche Bank, where he specialized in the gaming sector across European markets.
Product Development and Portfolio Expansion
Under Richard Carter’s leadership, GiG has expanded its product suite by introducing new solutions such as CoreX, SportX, DataX and LogicX. These tools were designed to serve the needs of modern iGaming operators and offer scalable integration with third-party services. The company also entered the social casino segment by launching the SweepX brand. Carter’s focus on product differentiation aims to position the company for growth in both regulated and emerging markets.
Operational Efficiency and Strategic Investment
As part of his operational agenda, Richard Carter has emphasized cost control and margin improvement. GiG implemented structural changes to improve operating leverage and reinvest in technology development. In 2025, Carter increased his personal shareholding in the company by acquiring over 1.9 million shares. This move reflected his long-term commitment to GiG’s independent growth trajectory and shareholder value strategy.