Sandra Thorpe

Appointment as Chief People Officer at Superbet

Thorpe took on the role of Chief People Officer at Superbet in 2024, during a key period of international growth for the company. Her arrival aligned with Superbet’s expansion into new regulated markets and efforts to strengthen corporate governance and leadership frameworks.

In this role, she leads the company’s global people agenda, with a focus on leadership development, cultural alignment, and organisational design. She also drives talent strategy, builds training programs, and plays a central role in attracting high-calibre professionals to support Superbet’s long-term ambitio

Previous Executive Roles Before Joining Superbet

Before joining Superbet, Thorpe served as Chief People Officer at AVIV Group, a subsidiary of Axel Springer that manages a portfolio of digital real estate brands across Europe. Her responsibilities included post-merger integration, succession planning, and aligning HR strategy across decentralised teams.

She also brings experience from the betting industry, having previously held the role of Chief HR Officer at Paddy Power plc, where she modernised people policies in the fast-paced environment of a leading sports betting operator.

Earlier in her career, she held senior HR roles at Citi and Microsoft, leading regional and international teams across London, New York and other major markets. She later became Corporate Development Director at Cairn Homes, Ireland’s largest listed housebuilder, and also spent several years as Senior Client Partner at Korn Ferry, advising global clients on talent strategy and organisational transformation.

Industry Recognition

Thorpe’s profile includes a strong track record in corporate governance. She has held non-executive roles in both the private and cultural sectors, including as Chair of the Board at the Gate Theatre in Dublin. She is also active in industry roundtables and leadership forums focused on culture, scaling and executive performance.

In 2025, she was included in iGamingExpress’s ranking of the Top 70 Most Influential Women in iGaming.