Simon Westbury
Simon Westbury, Strategic Advisor at 1xBet, is a veteran iGaming executive with over 15 years of experience across global gaming and B2B technology. Known for his honest insights and strategic mindset, he now plays a key role in guiding 1xBet’s international expansion and long-term business vision. His appointment reflects the company’s focus on sustainable growth and operational excellence.
Bio
Education and Early Career
Westbury built a strong academic foundation at the University of Exeter, where he earned both a Bachelor’s and a Master’s degree between 2000 and 2004. During this period, he developed analytical thinking and a passion for strategy, which later defined his professional path. After graduating, he joined IQPC and Terrapinn, focusing on business intelligence and conference production. These roles helped him master stakeholder management, negotiation, and commercial planning. As a result, he learned how to connect business objectives with market insights. In 2010, he made a decisive move into iGaming by joining Amaya as Sales Manager. Later, he expanded his experience at Betsoft Gaming, where he deepened his understanding of B2B dynamics and global market operations.
Professional Career and Leadership
Throughout his career, Westbury has demonstrated strong leadership and adaptability. At VSoftCo, he began as Sales Director before becoming Chief Commercial Officer, leading market growth across Latin America and Africa. His success opened the door to Digitain in 2019, where he initially served as Head of International Development. Within two years, he became Chief Business Officer, managing partnerships and operations across Europe, Asia, and the Americas. Furthermore, in 2023, he assumed the role of CEO at Sport Generate, a Digitain subsidiary focused on live sports and esports content. There, he strengthened the company’s product portfolio, built high-performing teams, and advanced its innovation roadmap.
Innovation and Vision
Westbury continues to champion authenticity and innovation as core values in iGaming. He believes that progress depends on creativity, collaboration, and the courage to take calculated risks. Additionally, he promotes transparency and accountability as essential parts of leadership. Rather than relying on titles, he argues that influence should come from impact and results. Through this approach, he has earned industry-wide respect as a thoughtful, honest voice advocating for real innovation over empty trends.
Future Plans and Impact
At 1xBet, Westbury focuses on sustainable market entry, regulatory strategy, and operational excellence. He aims to bridge ambition with execution, ensuring that every expansion step aligns with long-term goals. In addition, he plans to strengthen 1xBet’s relationships with partners, regulators, and local communities. With his leadership and global expertise, Westbury is set to guide 1xBet toward a more innovative and responsible future. Ultimately, his vision combines growth, integrity, and technological advancement, shaping the next era of international iGaming.