Leicester City Renews Partnership with Parimatch

Leicester City Football Club, a former Premier League and FA Cup champion, has extended its collaboration with the online gambling operator Parimatch. The Gibraltar-based operator will continue to be the official betting partner for the current EFL Championship season due to this extension.

New branding opportunities

Harj Hir, Head of Partnerships at Leicester City, expressed the club’s satisfaction with the ongoing partnership: “We’ve enjoyed a successful relationship with Parimatch since they first joined the Club at the start of the 2020/21 season, and we’re delighted to extend our partnership with them. We’ve helped to grow each other’s international profile over the past few years, and we now look forward to building on that success.”

The extended deal encompasses various branding opportunities, including pitch-side LED advertising boards, hospitality sponsorship, interview backdrops at the King Power Stadium, website banners, and offline advertising rights.

Parimatch expanding its presence in football

Filip Pirozenok, Head of Parimatch UK, also expressed his satisfaction: “We are delighted to continue working with Leicester City Football Club and to be their Official Betting Partner for another season. Partnering with Leicester City ensures that Parimatch can tap into Championship advertising, while allowing us to offer exclusive promotions, competitions, and giveaways to our customers.”

This partnership aligns with Parimatch’s ongoing efforts to enhance its presence in football, as demonstrated by similar agreements with clubs like Newcastle United and Brazilian side Botafogo.

Leicester City’s decision to continue its collaboration with Parimatch comes as the club embarks on a new chapter in the EFL Championship, focusing on optimizing its commercial assets outside of the Premier League.