Date: 04.02.2025

by Sebastian Warowny

LeoVegas Group Partners With EveryMatrix’s OddsMatrix

LeoVegas Group has partnered with EveryMatrix’s OddsMatrix to enhance its sportsbook platform with global coverage and optimized pricing. The deal supports LeoVegas’ transition to a new sports platform, promising customers an enriched user experience.

Optimized Pricing and Enhanced User Experience

OddsMatrix will provide LeoVegas Group with extensive global coverage across various sports, markets, and events. The platform’s odds feed will be customized to meet LeoVegas Group’s specific needs. This customization will allow LeoVegas to compare its odds against competitors and rigorously test its models, ensuring competitive pricing and a superior betting experience.

The partnership is expected to deliver enriched market odds to LeoVegas Group, leading to optimized pricing strategies. This will also result in increased uptime for the platform, ensuring a seamless and reliable betting experience for its customers. The ultimate goal is to provide LeoVegas customers with an enhanced user experience through these improvements.

LeoVegas Transitions to New Sports Platform

LeoVegas Group, which will celebrate its 13th anniversary in 2025, chose OddsMatrix as its odds feed provider during its transition to a newly acquired sports platform. This strategic decision underscores LeoVegas’ commitment to innovation and providing its customers with the best possible betting experience.

“We’re delighted to be partnering with such a household name as LeoVegas Group, particularly at such an important moment for the brand as it expands its operations across the world and transitions to a new proprietary sportsbook. Our odds feed has consistently proven to be a valuable addition for tier-1 operators, and we’re committed to doing exactly that with LeoVegas”, commented Erik Nyman, President, EveryMatrix Americas.