LeoVegas Joins EGBA to Promote Safer Gambling and Regulatory Compliance
The European Gaming and Betting Association (EGBA) has welcomed LeoVegas Group as its newest member, strengthening the association’s efforts to foster safer gambling practices and regulatory compliance across Europe.
Strengthening Representation in Nordic Markets
LeoVegas’ membership in EGBA brings significant value, particularly in the Nordic markets, where the company has an established presence. By joining the association, LeoVegas aims to enhance collaboration within the industry while supporting initiatives that prioritize responsible gambling and regulatory adherence.
LeoVegas’ Role in EGBA Initiatives
As a member, LeoVegas will actively contribute to EGBA’s working groups. These efforts include promoting responsible advertising, ensuring compliance with EU anti-money laundering (AML) regulations, and implementing safer gambling measures.
Commitment to a Sustainable Industry
Carl Brincat, LeoVegas’ Director of Policy & Regulatory Affairs, emphasized the alignment between LeoVegas’ mission and EGBA’s objectives.
“As a company committed to safer gambling and technological innovation, we look forward to contributing our expertise to EGBA’s important work. This partnership aligns perfectly with our vision of leading the way towards a sustainable and well-regulated gambling industry in Europe,” Brincat said.
EGBA Secretary General Maarten Haijer also expressed optimism about the partnership, noting:
“As a leader in our industry and with strong Nordic market presence, LeoVegas Group brings valuable expertise to our association and will enhance our collective efforts to promote a well-regulated and sustainable gambling sector in Europe. We look forward to working closely with our new colleagues on our shared commitment to high industry standards.”
Recent Milestones for LeoVegas
The announcement comes as LeoVegas continues to expand its global footprint. In 2024, the company acquired Tipico’s US sportsbook platform, enabling it to manage proprietary sportsbook technology in international markets. This acquisition was a strategic move under the guidance of its parent company, MGM Resorts International.
Earlier this year, LeoVegas also extended its partnership with Playtech, integrating the latter’s platform technology into its Dutch operations and other European markets.
