LeoVegas Strengthens UK Racing Presence with RAS Partnership
Racing data specialist RAS Technology Holdings has secured a racing services deal with LeoVegas Group. The agreement will support the operator’s UK brands as they expand their domestic horse racing offering. The partnership follows RAS winning a competitive tender evaluating technical capability, data coverage and operational integration.
RAS to Power LeoVegas’ UK Racing Product
RAS will deliver a complete racing solution for LeoVegas Group, with launch planned by mid-2026. This includes pre-race data, racing editorial content, official race day data and a Managed Trading Service (MTS) to support operations.
The package will leverage official data from multiple rightsholders, including Racing Media Group, The Racing Partnership, PMU, 1st Content, SIS and Tabcorp. LeoVegas will maintain full control of the product experience while benefiting from operational efficiencies delivered through RAS’ technology and trading support.
The selection was influenced by RAS’ capability to unify multiple feeds and services into a single integration – reducing product complexity for LeoVegas and aligning with its strategic roadmap for horse racing in the UK.
Comments from RAS and LeoVegas
Jack Kelliher, Commercial Director UK/Europe at RAS Technology, said:
“We are incredibly proud to partner with a world-leading group in the global gaming industry. The detailed and rigorous approach LeoVegas Group took throughout the tender process allowed RAS to showcase the full breadth of our offering and demonstrate how our solutions can be tailored to meet the demands of both large-scale operators and growing businesses alike.
LeoVegas Group wanted control over their product development, rich and authoritative racing data, comprehensive agreements with all major rightsholders for official content, and the trading and technical flexibility to execute their strategic vision.
The level of detail and strategic thinking the LeoVegas team brought to the process truly brought out the best in RAS, and we are delighted to have been chosen as their successful partner.”
RAS expects to generate material revenue from the partnership over the first three years, with remuneration tied to a percentage of net gaming revenue.
Jonathon Hurst, Head of Football and Racing at LeoVegas Group, commented:
“We are very pleased to sign RAS as our racing service provider in the UK. Horse racing is a sport with its strongest following in Britain, and having locally tailored offers like this is a fundamental element in delivering the greatest igaming experience to players.”