Liverpool Launches Public Health Campaign to Tackle Gambling-Related Harm
Liverpool City Council and Liverpool John Moores University have launched a multi-agency initiative to address the rising issue of gambling-related harm, following new research showing the city faces nearly twice the national average in gambling risk levels.
Research Reveals Elevated Gambling Risk in Liverpool
A recent study commissioned by Liverpool City Council in collaboration with Liverpool John Moores University (LJMU) found that 30% of adults in the city gamble each year. Of those, nearly 12% are at risk of harm—a rate significantly higher than the national average for England. The findings highlight a pressing public health concern and underscore the need for targeted intervention.
Drawing on data from sources such as the Merseyside Violence and Community Safety (MerVCom) survey, the study identified key risk groups and revealed that an estimated 25,000 adults in Liverpool had experienced gambling-related harm in their household during childhood.
In response, the council and university have launched a cross-sector initiative aimed at reducing gambling-related harm through policy development and research-based strategies. The initiative will bring together health services, law enforcement, charities, academic researchers, and lived-experience organizations to form a unified response.
A major stakeholder workshop, led by Liverpool Public Health and hosted by LJMU, marked the beginning of this collaborative effort. Attendees included representatives from the NHS, Merseyside Police, Beacon, and the charity Gambling with Lives.
Local Leaders Emphasize Collaborative Prevention
Commenting on the initiative, Councillor Harry Doyle, Cabinet Member for Culture, Health and Wellbeing at Liverpool City Council, stated:
“The research, carried out in partnership with Liverpool John Moores University, is a vital step in identifying those most at risk and ensuring they receive the right support. We are committed to continuing this work alongside our partners, taking proactive action to prevent harm and provide help where it’s needed most.”
“This initiative reflects Liverpool’s dedication to protecting residents from the adverse effects of gambling, fostering a healthier and more resilient community. Stakeholders from various sectors will work together to refine strategies, implement policies and ensure sustainable interventions that address gambling-related harms effectively. By combining research, public engagement and cross-sector collaboration, the city is taking proactive steps towards mitigating the impact of gambling-related harms and promoting public well-being”, added Professor Matt Ashton, Director of Public Health.