LiveScore Bet Enters Bulgarian Market with 7777 Gaming Partnership

Fourth Market Entry for LiveScore Bet

The Bulgarian debut marks LiveScore Bet’s fourth market launch for its sportsbook product. The company introduced a dedicated mobile app to offer users pre-match and live betting options, along with access to its integrated casino platform.

This step reflects LiveScore Group’s broader strategy to establish a footprint across regulated markets in Europe.

7777 Gaming Supplies Regional Content

Under the new partnership, 7777 Gaming will supply its portfolio of online casino titles to LiveScore Bet’s Bulgarian platform.

The content includes award-winning games tailored for players in Eastern Europe. The agreement is expected to boost LiveScore Bet’s appeal in the competitive Bulgarian iGaming space.

Elena Shaterova, Chief Commercial Officer at 7777 Gaming, welcomed the deal:

“LiveScore Group’s established presence and dedication to entertainment align perfectly with our vision. We are excited to bring our casino content to its platform.”

She also emphasized that both companies are well-positioned to grow their presence in the region’s online gaming market.

Expansion Efforts Across Eastern Europe

7777 Gaming has recently intensified its expansion in Eastern Europe. In Romania, the company partnered with local operator Maxbet.ro to deliver its casino titles and broaden its exposure.

Product Portfolio and Upcoming Titles

The game provider has also been actively releasing new titles. Recent launches include 100 Bracelets, Candy Anyways, and Devil’s Deal: Soul for Sale.

Additional games such as Pirates on Board, Monkey Cash, and Hola Latina are set to follow.

7777 Gaming is also entering the crash game segment, with titles like Don’t Crash and Multi X Press planned for release later this year.