Loterie Romande Partners with OpenBet to Upgrade Sports Betting Platform
Loterie Romande, the official sports betting and lottery operator for Switzerland’s French-speaking cantons, has chosen OpenBet to power its digital and retail sportsbook operations. The move marks a strategic platform migration aimed at enhancing user experience and ensuring regulatory compliance.
Comprehensive Technology Partnership
Under the new agreement, OpenBet will deliver its full suite of sports betting technology to Loterie Romande. This includes online and retail front-end solutions, alongside support for the operator’s transition from its existing platform. The collaboration aims to provide a consistent and secure experience across all betting channels.
As part of the upgrade, OpenBet will support Loterie Romande’s self-service terminals, branded as LoRoPlay+. The platform integration is designed to create a seamless experience for players, whether they engage online or in retail environments. The focus remains on delivering a responsible and compliant product that aligns with national regulations and player expectations.
Trading Support and Data Integration
Loterie Romande will gain access to OpenBet’s Managed Trading Services, which include round-the-clock support from over 100 professional traders. The partnership also incorporates OpenBet’s Trading System, enabling real-time data feeds and dynamic odds management. These tools are expected to enhance both operational efficiency and user engagement.
Both companies have emphasized their commitment to maintaining high standards in compliance and responsible gaming. OpenBet brings established expertise in regulatory frameworks, including anti-money laundering (AML) protocols and player protection measures. Loterie Romande will leverage these capabilities to maintain its public service mission while expanding its sportsbook offering.
Industry Statements
Jordan Levin, CEO of OpenBet, commented:
“This partnership with Loterie Romande reinforces our leadership in the lottery sector and showcases our ability to deliver world-class sports betting experiences to WLA members worldwide. With our proven expertise in sportsbook technology, risk management and regulatory compliance, including robust AML controls and player protection measures, we are confident that this partnership will meet the expectations of Loterie Romande.”
Jean-Luc Moner-Banet, CEO of Loterie Romande, stated:
“Selecting OpenBet as our sportsbook provider and long-term partner represents a significant milestone for Loterie Romande, as we embark on this exciting new chapter. OpenBet’s world-class technology, deep industry expertise, and unwavering commitment to responsible gaming, regulatory compliance, and continued use of advanced player protection tools empower us to continue our sportsbook offering in a safe and responsible way, ensuring strict adherence to AML standards and player welfare over the years to come.”