Lottery.com to Acquire Majority Stake in Dubai’s Nook Holdings

Dubai Deal Sets the Stage for Global Rollout

Lottery.com, listed on NASDAQ under the tickers LTRY and LTRYW, has announced that it will finalize the acquisition of Nook Holdings Limited by June 30, 2025. Based in One JLT, Dubai, Nook operates as a sports and wellness incubator. Following the acquisition, it will be rebranded under the Sports.com name — a move designed to anchor the company’s expansion efforts in the Middle East and beyond.

The acquisition is part of a broader growth plan centered on Sports.com, the company’s incubation and co-working model tailored for the sports, health, and entertainment sectors. According to Lottery.com, the model is modular and built for scale.

“This is not a one-off transaction — this is a scalable blueprint. For several months, we’ve been clear that Lottery.com and Sports.com are executing an aggressive buy-and-build strategy. We operate a modular model that enables us to bolt on high-potential, cash-generative businesses that expand both brands quickly and globally”, said Matthew McGahan, Chairman and CEO of both Lottery.com and Sports.com.

The expansion is underpinned by a $100 million financing facility with Generating Alpha. The capital is being used to fund acquisitions of businesses that bring in consistent revenue and possess tangible assets — both criteria met by Nook, which reported $354,000 in net profit for FY 2024 and is forecasting $490,000 for 2025, a 38% year-over-year increase.

“This is a long-term platform play. We’re creating a repeatable model that connects high-growth markets to a shared infrastructure. With the right businesses in place, the potential to scale across multiple verticals is enormous”, added Mark Bircham, Director of Lottery.com and Head of Acquisitions at Sports.com.

Al Quoz Hub to Follow, With Gulf and U.S. Markets on the Radar

The second Sports.com hub is already in the pipeline. It will be located in Al Quoz, a fast-developing area near Dubai’s financial district and Burj Khalifa. The hub is set to open in the fourth quarter of 2025, acting as a regional anchor for the company’s operations across the Middle East.

Other targeted expansion sites include Riyadh and Jeddah in Saudi Arabia, Abu Dhabi in the UAE, and the Greater Miami area in Florida. These locations represent the company’s intent to grow its international footprint while focusing on regions with strong growth potential in sports, wellness, and digital entertainment.

Each Sports.com hub will function as a launchpad for startups working at the intersection of sports, wellness, and entertainment. By integrating these ventures into a shared ecosystem, Lottery.com aims to open new monetization pathways and strengthen long-term shareholder returns.