Premier Lotteries Ireland partners with mkodo to launch improved lottery website

Pollard Banknote Limited subsidiary mkodo has partnered with Premier Lotteries Ireland to update and optimize the Lottery’s existing website to provide an enhanced user journey, as well as faster, safer, and more robust buying options for players. An award-winning digital solutions company, mkodo is part of the Pollard Digital Solutions (PDS) brand that encompasses all digital offerings from Pollard Banknote.

Improve the player experience

A key objective for the new website was to improve the player experience across desktop and mobile. This was accomplished, in part, by upgrading the user journeys for the available entertainment options, namely draw games instant win games. Providing players with a secure and robust transactional experience was also a top priority.

Partnering with mkodo has allowed PLI to make purchasing tickets a seamless experience. mkodo supported PLI with the smooth implementation of Bank of Ireland Payment Acceptance (popularly known as BOIPA), a transactional technology that facilitates speedy and secure payments for players using the Lottery’s new website and mobile products.

Reimagined approach

Will Whitehead, Commercial Director at mkodo, said: “Through discovery workshops, mkodo worked collaboratively with PLI to enrich the Lottery’s web and mobile sites. Presenting PLI and its customers with this reimagined approach has resulted in an intuitive user experience that makes ticket purchases more efficient and secure.”

Stephen Reid, Head of Digital Product at PLI, said: “PLI is committed to giving our players an exceptional lottery experience. Our new website emphasizes player protection while improving the overall user experience. Thanks to mkodo’s support, we’re confident these new enhancements provide exciting, next-level ways to engage with our products in the digital realm.”