LuckyStreak Appoints Neil Brookes to Lead Product Strategy
Live casino provider LuckyStreak has named Neil Brookes as its new Head of Product. With more than 20 years of experience in betting and gaming, Brookes will be responsible for defining the company’s product roadmap and ensuring alignment with its long-term strategy.
Experienced Industry Leader Joins LuckyStreak
Neil Brookes brings a strong background in sports betting and product development to his new role at LuckyStreak. His most recent position was at Inspired Entertainment, where he spent 11 years working on virtual sports. For seven of those years, he served as Head of Product, overseeing game design, strategy, marketing, and performance tracking.
Before his time at Inspired Entertainment, Brookes worked for SkyBet for six years, holding roles such as trader, odds compiler, and sports desk manager. He also spent time with Betfred as part of the trading team, and began his career in retail betting with Paul Dean Bookmakers. This early experience gave him a first-hand understanding of customer-facing operations.
Responsibility for Product Direction
At LuckyStreak, Brookes will lead the company’s product roadmap, working closely with other departments to coordinate development efforts. His mandate includes aligning new releases and feature updates with player and partner needs, as part of a broader strategy focused on value delivery.
Commenting on the appointment, LuckyStreak CEO and co-founder Ady Totah said:
“It’s always great news for LuckyStreak to bring senior talent and experience into the business. For a long time, we’ve been building great tech – but now, with Neil, we’ve found the right person to bring a true product mindset to match it. His experience across regulated markets, and his ability to align vision with execution, will sharpen how we build and deliver. It’s a strong fit at exactly the right time for us.”
New Head of Product Outlines Ambitions
Neil Brookes shared his perspective on the move:
“Right from the first interactions I had with the team at LuckyStreak, it was clear that it was something I wanted to be part of. The mindset and ambition to build on what is already a successful business, to further innovate and entertain with a forward-thinking, people-centric approach really clicks with me and feels like the perfect fit. I’m looking forward to the new challenge and to see what we can make happen.”