Major iGaming Companies Exit Norwegian Market After Regulatory Crackdown
Several major iGaming companies, including Unibet, Betsson, ComeOn, and Bet365, have been operating illegally in Norway for several years. However, recent regulatory actions have forced them to withdraw from the Norwegian market.
This move comes after rigorous supervision and enforcement efforts by Norwegian authorities.
Henrik Nordal, Department Director at the Norwegian Gaming Authority (Lotteritilsynet), commented on the situation, stating that these companies were neither authorized to offer nor promote gambling services to Norwegian citizens. The departure of some of the largest iGaming operators operating illegally in Norway is seen as a step towards preventing gambling-related problems and contributing to a safer and more responsible gambling environment in the Norwegian market.
The Norwegian market for illegal iGaming operations is no longer as lucrative as it once was. Today, illegal gambling advertisements on television have disappeared, and restrictions on payment processing are effectively in place. These developments underscore the effectiveness of regulatory measures and have made it considerably more challenging for illegal operators to continue their activities in Norway. Additionally, Lotteritilsynet offers guidance to companies seeking to exit the Norwegian market voluntarily.
Companies in the Spotlight
The following iGaming companies are currently in the process of withdrawing from the Norwegian market:
Lotteritilsynet intends to conduct further supervision of additional illegal operators unless they inform the authority of their intention to withdraw from Norway. Companies that do not exit the Norwegian market voluntarily risk having their websites blocked when new regulations are introduced next year. This means that Norwegian players will be unable to access these websites.
A recent population survey conducted by the University of Bergen on behalf of Lotteritilsynet revealed that the number of Norwegians experiencing gambling problems has halved since the previous survey in 2019. This reduction demonstrates the positive impact of Lotteritilsynet’s efforts to curb illegal operators. However, it is essential to note that illegal iGaming companies still operate within the Norwegian market, highlighting the ongoing need for regulatory vigilance.
In summary, the departure of major iGaming companies from the Norwegian market represents a significant achievement for regulatory authorities in their ongoing efforts to combat illegal gambling activities and promote responsible gambling practices.