MEGA by Soft2Bet: Revolutionizing iGaming Through Gamification

A Foundation in Innovation

Soft2Bet is a leading provider of turnkey solutions in the iGaming industry, with offices in Malta, Cyprus and Bulgaria and a team of over 1,000 professionals. The company delivers customised platforms for online casinos and sportsbooks, catering to a wide range of markets.

One of its standout innovations is MEGA, the Motivational Engineering Gaming Application, which tackles a major challenge in the industry: keeping players engaged in a world filled with digital distractions.

Unlike traditional gamification tools that are built into existing platforms, MEGA functions as a standalone product, easily integrated via API. This flexibility allows operators of all sizes to add a sophisticated engagement layer without overhauling their systems, reflecting Soft2Bet’s commitment to scalable and practical solutions.

Operational Mechanics of MEGA

MEGA introduces a range of gamified features designed to make the player experience more interactive and rewarding. At its core are City Builder for online casino players and Stadium Builder for sports betting fans, both of which encourage users to complete missions and progress through different levels. This sense of achievement keeps players engaged while adding an extra layer of entertainment beyond traditional betting.

Players can also collect digital items such as trading cards and avatars, allowing them to personalise their profiles. Weekly challenges and leaderboards add a competitive edge, giving players more reasons to return.

What sets MEGA apart is its social element. Chat rooms and community-driven leagues encourage interaction, helping to build a loyal player base. On the operator side, MEGA’s data analytics provide valuable insights into user behaviour. This enables platforms to create customised dashboards and offer personalised rewards such as free spins, betting credits or bonus funds based on player activity.

Martin Collins, Chief Business Development Officer at Soft2Bet, explained the inspiration behind the platform: “UI and UX in casino and sports betting hadn’t evolved much in nearly 20 years. So, we looked beyond the industry, drawing from casual gaming, social gaming, and e-commerce, and integrated those mechanics into the betting experience.”

Measurable Impact on Performance Metrics

MEGA’s impact is evident in key performance metrics, with research and Soft2Bet’s internal data showing significant improvements. Net Gaming Revenue (NGR) has increased by 65%, Average Revenue Per User (ARPU) has risen by 45%, and screentime has quadrupled.

Additionally, deposit amounts have grown by 50%, while deposit frequency has climbed by 30%, demonstrating MEGA’s ability to enhance both financial performance and user engagement.

A detailed case study of Betinia, a Soft2Bet-operated brand in Sweden and Denmark, further supports these findings. According to Collins, Betinia saw a 65% increase in Gross Gaming Revenue (GGR), a 70% rise in ARPU, and substantial growth in player screentime. This real-world example highlights MEGA’s effectiveness in regulated markets, where sustaining player interest under strict guidelines is an ongoing challenge.

MEGA’s success lies in its ability to turn routine betting into an engaging, goal-driven experience, encouraging more frequent and prolonged interaction.

Competing Beyond iGaming

A key aspect of MEGA’s design is its ability to compete with other iGaming platforms and social media for user attention. In a landscape where TikTok and Instagram dominate screentime with dynamic content and instant gratification, iGaming operators face the challenge of keeping players engaged rather than losing them to these alternatives.

MEGA tackles this by incorporating social gaming elements such as leaderboards, collectables, and interactive challenges, transforming betting into a more immersive and interactive experience. This approach has led to a fourfold increase in screentime, demonstrating MEGA’s effectiveness in capturing and maintaining player interest.

By combining entertainment with rewards, MEGA positions iGaming as a compelling alternative to passive scrolling. Unlike traditional engagement tools that focus solely on industry competitors, MEGA takes a broader approach, competing within the wider attention economy.

Industry Validation and Leadership Perspectives

Soft2Bet’s work with MEGA has gained significant recognition. At the Global Gaming Awards EMEA 2025, the company received three prestigious accolades, reinforcing MEGA’s impact within the iGaming industry. These awards, highlighted on Soft2Bet’s official channels, showcase the platform’s role in redefining gamification solutions.

Leadership perspectives further emphasise MEGA’s importance. Nicolas Campano, Sales Director LATAM, spoke about its potential at SBC Summit Rio 2025, stating: “Through this exclusive workshop, we aim to highlight how our API-based, standalone product can enhance the player experience and drive retention in the rapidly growing LATAM market.”

This underscores MEGA’s adaptability to emerging markets like Brazil, where iGaming is experiencing rapid growth.

Regulatory Alignment and Market Versatility

MEGA’s design aligns with the industry’s increasing emphasis on sustainable player engagement rather than aggressive promotional tactics.

With its focus on content-driven gamification, including missions, achievements and community features, MEGA meets these expectations by prioritising long-term player relationships over short-term gains. This compliance strengthens its position in mature markets such as Sweden, Denmark and Romania, where regulatory oversight is particularly stringent.

At the same time, MEGA’s standalone nature and API integration make it highly accessible to operators in emerging markets like Latin America. Smaller firms, in particular, benefit from its ease of adoption, gaining strong returns without the need for extensive infrastructure investments. This flexibility ensures MEGA remains relevant across a wide range of regulatory and economic landscapes, from established European hubs to rapidly growing regions such as Brazil.

A Case Study in Success

The Betinia example provides clear evidence of MEGA’s impact. Operating in Sweden and Denmark, this Soft2Bet brand has used MEGA to drive significant growth, including a 65% increase in GGR, a 70% rise in ARPU and a substantial extension in screentime.

These results highlight the platform’s ability to engage players through structured progression and social interaction. Rather than relying solely on financial incentives, Betinia uses MEGA to create a dynamic environment where users pursue objectives, compete with peers and personalise their experience, all of which help sustain interest and drive revenue.

Collins discussed this synergy in his The Gamblest interview, explaining how MEGA takes inspiration from casual gaming mechanics. The result is a player base that returns frequently, driven by both entertainment and the prospect of rewards, demonstrating MEGA’s effectiveness in competitive markets.

Future Prospects and Strategic Direction

Soft2Bet has ambitious plans for MEGA. The company’s presence at events such as SBC Summit Rio 2025 signals an expected expansion into Latin America, with Brazil as a key focus due to its rapidly growing iGaming market.

Further expansion into the United States could follow, with potential entry into states such as New Jersey or Michigan by summer 2025, depending on regulatory approvals. As Soft2Bet continues to develop MEGA, future enhancements may include deeper social integrations or new mission types, further strengthening the platform’s appeal.