Midnite new partnership with Sky Media

Broadcast slots and channel sponsorship confirmed

Midnite has secured regular on-air exposure through Sky Sports Racing and will also act as a channel sponsor for Sky Sports News during late-night programming. The campaign launches today (April 10) with branded segments hosted by racing broadcaster Tom Lee, offering updates on betting markets, odds movements, and racing insights throughout the week.

In addition, starting in May, Midnite will become the sponsor of the 11pm to 5am slot on Sky Sports News. The deal includes branded idents featured at the beginning of each segment and during ad breaks.

Part of a broader marketing campaign

The Sky Media agreement follows a series of moves from Midnite in recent weeks. The company recently debuted its first television advertisement and entered a sponsorship deal with the 2025 World Snooker Championship.

“We’re building a new breed of betting app, one that’s simpler, faster and unlocks more ways to play. Partnering with Sky Media is another major step forward in building the Midnite brand. Appearing regularly on Sky Sports Racing and becoming a channel sponsor on Sky Sports News puts us right in front of a passionate and engaged sports audience.

“This is all part of our mission to grow awareness and trust in Midnite through high-impact, premium channels. We’re just getting started and there’s plenty more to come,” Nick Wright, co-founder of Midnite said.