Midnite Signs First Football Partnership with Southampton FC
Southampton FC has announced a new partnership with UK-based sports betting and online casino operator Midnite, which will serve as the club’s official training kit partner for the 2025/26 season. This marks Midnite’s first sponsorship agreement with a football club.
Midnite Secures First Football Sponsorship Deal
Founded in 2018 by Nick Wright and Daniel Qu, Midnite continues to expand its presence in the UK betting market. The partnership with Southampton FC follows recent marketing moves by the operator, including sponsoring the 2025 World Snooker Championship and providing coverage for the FIFA Club World Cup via 5’s.
As part of the agreement, Midnite’s logo will feature on the training kits of both the Men’s and Women’s First Teams. It will also appear on the back of the Men’s First Team shirts and shorts. Additionally, branding will be visible throughout St Mary’s Stadium, including in dugout areas.
Southampton and Midnite plan to collaborate on several initiatives aimed at increasing fan involvement. These activities will run throughout the 2025/26 campaign and include both supporter engagement and broader community outreach. According to the club, the partnership is designed to “connect Saints supporters to their club like never before.”
Supporting Saints Foundation
The deal will also include efforts to support the Saints Foundation, Southampton FC’s official charity. Both parties have committed to assisting with fundraising initiatives and enhancing experiences for participants throughout the season. The Foundation focuses on creating opportunities and supporting local communities across the city.
Greg Baker, Chief Revenue Officer at Southampton FC, commented:
“We’re delighted to welcome Midnite as our latest club partner. Midnite is disrupting its sector and developing a dynamic challenger brand. As a club we pride ourselves on our ability to challenge the status quo and we see a clear alignment with Midnite’s innovative approach.”
Jonathan Shaw, Vice President of Growth at Midnite, added:
“We’re excited to partner with Southampton for our first-ever football club sponsorship. At Midnite, our mission is to bring our players closer to the games they love, and this high-profile partnership marks the latest step in our brand awareness journey as we continue to grow, with plenty more to come. As a fully licensed UK operator, we’re committed to ensuring our players enjoy a safe, responsible, and entertaining experience.”