Midnite Signs Three-Year Sponsorship With All-Weather Championships
Midnite has entered into a three-year sponsorship agreement with Arena Racing Company, becoming the official partner of Season XIII of the All-Weather Championships. The deal secures naming rights across three race categories and includes branding at four UK racecourses. The partnership also carries an option to extend for two more years.
Sponsorship scope and race coverage
The partnership gives Midnite visibility at Newcastle, Wolverhampton, Southwell, and Lingfield Park during the 2025–2026 season. The bookmaker will sponsor the Sprint, Marathon, and Middle Distance categories, gaining naming rights for all races within them. In addition, the company’s branding will feature on advertising boards, starting stalls, and winners’ enclosures at each venue.
The season begins on October 21, 2025, with more than 200 fixtures scheduled. It will conclude on April 3, 2026, with Finals Day at Newcastle and the Plate event at Lingfield Park. All meetings will air on Sky Sports Racing, while selected high-profile races will also feature on ITV Racing.
Industry perspectives on the partnership
Both parties underlined the strategic importance of the sponsorship. For Midnite, the deal builds on recent agreements in football and snooker, strengthening its presence in UK racing. The company considers horse racing a core vertical in its sportsbook offering. Therefore, the partnership supports its ambition to connect more closely with sports fans. Andrew Mook said:
“We’re continuing to find new ways to elevate Midnite’s profile in the minds of sports fans, and racing is a sport where we know our product is strong and enjoyed by our players. Our mission is to bring fans closer to the sports they love and this partnership gives us the perfect platform to do that across some of the best-loved racing venues in the UK. We’ve got a track record of engaging supporters through creative sponsorship activations, and racing fans can expect more of the same throughout the All-Weather Championship season – with plenty of fun ideas to help make every race day a little more memorable.”
For Arena Racing Company, the agreement secures sponsorship for three key categories. This, in turn, helps maintain the profile of the Championships and supports prize growth. The deal also ensures stability as the series enters its 13th season. David Leyden Dunbar said:
“As we get set for the 13th season of the All-Weather Championships, we’re pleased to welcome Midnite as an official partner. Their support of the Sprint, Middle Distance and Marathon categories will help us continue to grow the profile of the series and engage a wide audience of racing fans. Midnite has shown a strong commitment to connecting with sports audiences through creative campaigns, and we’re looking forward to working together throughout the season to bring fresh energy and new ideas to the Championships.”