NetBet Becomes UFC’s Official Betting Partner Across Europe
UFC, the leading global mixed martial arts organization, has entered into a new marketing partnership with online gambling operator NetBet. Under this agreement, NetBet becomes the Official Sportsbook and Betting Partner for UFC across the UK, Ireland, Greece, Italy, and Romania.
NetBet Becomes UFC Partner
The collaboration will debut at UFC Fight Night: Edwards vs. Brady on March 22, taking place at The O2 in London. As part of the partnership, NetBet will feature prominently within the Octagon, UFC’s international broadcast feed, and the organization’s digital and social media channels.
With UFC’s popularity continuing to rise across Europe, the deal reinforces the organization’s commitment to expanding its reach in key markets.
“As UFC continues to grow and expand across Europe, it’s great to bring on such a reputable betting partner who already has a strong, established UFC fanbase. We couldn’t be kicking it off at a better time than with UFC Fight Night: Edwards vs. Brady, our marquee event this year in London, UK”, said Nicholas Smith, TKO Senior Vice President and Head of International Business.
NetBet’s Vision for Engagement
For NetBet, the agreement presents an opportunity to further engage with MMA enthusiasts through tailored betting experiences.
“We are excited to become the European betting partner of UFC, uniting the adrenaline-pumping action of the world’s premier mixed martial arts organisation with the elite betting experience our customers expect. As we gear up for our biggest year yet in 2025, and with a loyal and growing MMA community, this partnership lets us bring fans even closer to the Octagon with exciting new ways to engage with the sport they enjoy”, added CEO of NetBet Marcel Prioteasa.