Date: 25.07.2024

by Sebastian Warowny

New Sponsorship Deal. Bj88 to Feature on AFC Bournemouth’s Shirts

AFC Bournemouth has announced that bj88 will become the new front-of-shirt sponsor for the next two seasons. As part of the agreement, the betting company will also be the club’s official Asian sports betting partner and a principal partner in a record-breaking deal.

Financial Support for Community Projects and Safer Gambling Initiatives

Under the agreement, bj88 will contribute financially to various community projects aimed at enhancing health, well-being, and inclusion for adults. The partnership also includes a commitment to promote responsible and safer gambling practices through bj88’s promotional materials.

A spokesperson from bj88 expressed their enthusiasm: “We are truly excited and honoured to agree this important and mutually beneficial partnership with such a historic and globally respected footballing brand as AFC Bournemouth.”

No Price Increase for Bournemouth Kits

The announcement of the deal also included AFC Bournemouth’s decision to not increase the retail price of its kits for the 2024/25 season. The kits will be sold without the sponsor logo, maintaining the club’s tradition from previous seasons.

Rob Mitchell, Commercial Director at AFC Bournemouth, stated: “The club is excited to be partnering with bj88 in what is a record-breaking deal. Their investment will have huge significance to help us compete in the Premier League both on and off the pitch.”

Bournemouth has joined the ranks of other Premier League clubs selecting gambling companies as front-of-shirt sponsors ahead of the impending voluntary ban on such deals in two seasons’ time. Recent months have seen similar partnerships from Aston Villa with Betano, as well as betting deals involving Newcastle United, Wolverhampton Wanderers, Crystal Palace, and Tottenham Hotspur.

About bj88

Founded in 2021, bj88 operates in Latin America and South Asia, with plans to expand into the UK market. The company has established several sports partnerships, including being the official betting partner for Bologna FC in Serie A and the front-of-shirt sponsor for the Sunrisers Eastern Cape in South Africa’s Twenty20 cricket league and the Quetta Gladiators in the Pakistan Super League.

“We have been very impressed throughout with the club’s determination and ambition, and we look forward to working with the club in supporting them with some exciting innovations moving forward,” added the bj88 representative.