Date: 01.07.2024

by Mateusz Mazur

Last update: 01.07.2024 11:14

Newcastle United and BetMGM Extend Successful Partnership

Newcastle United and the LeoVegas Group have renewed their commercial partnership with BetMGM, a leading sports betting brand.

Continued Collaboration and Visibility

BetMGM, with its UK head office in Newcastle upon Tyne, initially partnered with the club in the summer of 2023.

The partnership has since achieved significant visibility through St. James’ Park’s LED boards, big screens, and static advertising spaces, reaching hundreds of millions of football fans globally.

The partnership allows BetMGM to create exclusive content and experiences with Newcastle United’s first-team players. This not only enhances engagement with BetMGM’s global customer base but also enriches the experience for the company’s employees.

Statements from Key Figures

Peter Silverstone, Chief Commercial Officer at Newcastle United, commented: “Newcastle United and BetMGM have had an exceptional first year together. We have helped BetMGM to drive brand awareness and engagement in key markets, supporting its aim to create the world’s greatest igaming experience. This new agreement is testament to how effective the club’s profile and support have been to BetMGM, and we are delighted to enhance our support of one another on the next step of our exciting journeys.”

Sam Behar, UK Director at BetMGM, added: “Our BetMGM partnership with Newcastle United has been a success, and we are delighted to continue building on this fruitful collaboration. The club is incredibly ambitious, and their drive perfectly aligns with our Group’s core values. I can’t wait to get this season started and see Newcastle United continue on their journey.”