Octavian and Flutter Collaboration Targets Italian Market
Octavian Group has entered into a strategic partnership with Flutter Entertainment, debuting its DreamSet slot games and HubCasino aggregator platform on Betfair.it. The collaboration signals Octavian’s intent to strengthen its position in the Italian iGaming market, with plans to extend to other Flutter brands and regions.
Initial Focus on Italy
The partnership between Octavian Group and Flutter Entertainment is set to begin with the Italian market. Octavian’s DreamSet slot games and HubCasino aggregator will be integrated into Betfair.it, a key Flutter-owned brand in the region. The aggregator platform provides access to a wide array of gaming content from multiple providers, enhancing Betfair’s offering.
While the collaboration starts in Italy, both companies aim to expand the integration to other markets and brands within Flutter Group’s extensive portfolio. This strategic alignment positions Octavian’s content for international reach, leveraging Flutter’s established global footprint.
CEO Insights on the Partnership
Simone Pachera, CEO of Octavian Group, highlighted the significance of the collaboration, stating: “We are thrilled to partner with Flutter Group and bring our DreamSet games and HubCasino aggregator to Betfair.it. This agreement represents a powerful synergy between our technological innovation and Flutter’s market reach.”
The announcement comes amid broader developments for Flutter Entertainment. Earlier this month, the company appointed Kevin Harrington as the new CEO for its UK and Ireland operations, signifying an organizational shift.
Flutter also addressed concerns about Ireland’s new Gambling Regulation Bill, emphasizing potential risks to the local horse racing industry and the possible growth of unregulated markets.
