Oddin.gg boosts Coolbet’s esports growth with Odds Feed integration
Esports betting provider Oddin.gg has strengthened its footprint through a new partnership with Coolbet, delivering its Odds Feed solution across nearly all of the operator’s active markets.
Multi-year partnership targeting operational scale
The integration is part of a multi-year agreement in which Oddin.gg provides its Odds Feed technology to power Coolbet’s esports section. The product offers live betting markets on a wide range of esports titles and is designed to support high engagement and scalability across multiple jurisdictions.
Marek Suchar, Co-Founder and Managing Director at Oddin.gg, said:
“Coolbet is an ambitious and forward-thinking partner. From the very start, they were clear about what they wanted to achieve, and it’s been a pleasure to support their growth with our solutions. We’re proud to share that Oddin.gg was selected over other providers based on product quality and vision. And as we deepen this collaboration, we’re excited about what we can build together—not just in terms of numbers, but in how esports betting is delivered to Coolbet’s end users.”
The companies are aligned in their focus on long-term collaboration, not only on technology delivery but also on broader industry engagement – including planned educational initiatives and local outreach projects.
Selection process focused on product quality and stability
Coolbet chose Oddin.gg after a review of several providers, emphasizing the need for product reliability and innovation in regulated markets. According to both sides, the decision was based on Oddin.gg’s consistent performance and the ability to provide scalable, responsive solutions tailored to the operator’s global needs.
Christian Erlandsson, Director of Sports at Coolbet, commented:
“Working with Oddin.gg has exceeded our expectations, both in terms of product performance and the relationship itself. We’ve seen a strong impact since launch, and we’ve appreciated how smooth and responsive their team has been. What’s been especially refreshing is that we’re already moving beyond day-to-day operations to explore new ways of working together—like joint industry panels and knowledge-sharing initiatives.”
Since going live with Oddin.gg’s solution in late 2024, Coolbet has reported strong growth in its esports betting segment. The 80% GGR rise over just four months highlights the increasing demand for competitive esports products and the value of reliable trading infrastructure.