Date: 21.01.2025

by Adam Dworak

OlyBet Becomes Major Partner of Paris Basketball

OlyBet, a prominent online gaming and sports betting brand, has forged a significant partnership with French professional basketball team, Paris Basketball. This agreement designates OlyBet as a “Major Partner,” securing prominent brand visibility on the club’s Euroleague jersey and various in-arena assets.

Strategic Partnership for Growth

Corey Plummer, Chairman and CEO of OlyBet Group, stated:

“This is an exciting time to partner with Paris Basketball and its community as the club continues the journey to elite club status and winning championships. The OlyBet front-of-jersey position is a statement of the ambition and commitment to this journey.”

Plummer also highlighted OlyBet’s reputation for creating fan engagement, stating:

“OlyBet is known for creating the biggest fan activations, for elevating fan experiences, and for hosting unrivaled access to the best sporting moments around the world. Our partnership will deliver these and more for the club, its players, and Paris Basketball fans.”

Paris Basketball’s Rise and Collaboration

Paris Basketball has experienced rapid growth in both domestic and European competitions, including winning the EuroCup last season. The team has also achieved high rankings in the LNB Pro A and Euroleague, while expanding its fan base.

Jérome de Chaunac, Deputy MD – Chief Business Officer of Paris Basketball, commented:

“We are proud to welcome OlyBet as the first Major Partner of Paris Basketball on the front of our Euroleague jersey for our first season in this prestigious competition.”

He added:

“Partnering with a renowned European brand is a key milestone for us, reflecting our ambition and shared values. This partnership includes several activations designed to deliver a unique experience to our fans in Paris, across France, and throughout Europe.”