OlyBet Joins Forces with WST as European Betting Partner
OlyBet Group has been named the new European Betting Partner for World Snooker Tour (WST) for the 2024/25 season. This exciting collaboration will see OlyBet take a prominent role at snooker’s prestigious Johnstone’s Paint Masters, with a focus on innovative fan engagement activities.
A Strategic Partnership with a Strong Brand
OlyBet, part of the Olympic Entertainment Group, is one of Europe’s leading brands in sports entertainment, sports betting, online gaming, and gambling. The brand has built a strong presence across Europe, partnering with top sports teams in LaLiga, Serie A, and the DP World Tour. Football icon Luka Modrić serves as a brand ambassador and content collaborator for OlyBet, helping elevate its visibility in the sports world.
OlyBet at the Johnstone’s Paint Masters
The Johnstone’s Paint Masters, part of snooker’s historic Triple Crown Series, will provide a key platform for OlyBet’s activities. At the event in January 2025, OlyBet will feature prominent table-side branding and engage with fans at Alexandra Palace in London. This activation will bring the excitement of top-tier snooker to OlyBet’s growing European fanbase.
Adding to the excitement, top snooker star Jack Lisowski will join OlyBet as a brand ambassador for the season. Known for his flashy playing style, Lisowski’s partnership with OlyBet will be central to creating dynamic and engaging content for fans. He will be joined by professional snooker player and coach Micheal Holt, as well as current world-ranked No. 10 Gary Wilson.
A Bright Future for the Partnership
Peter Wright, Chief Commercial Officer at WST, expressed his enthusiasm about the partnership: “It’s exciting to team up for the first time with OlyBet, an inventive brand which has some fantastic partnerships in sports including football and golf. We look forward to collaborating with the OlyBet team and their new ambassador Jack Lisowski, known for his flamboyant style which will fit perfectly with their content strategy.”
Corey Plummer, Chairman and CEO of OlyBet Group, highlighted the broader vision for the collaboration: “Partnering with WST will bring the excitement, history, and personality of world-class snooker closer to Olybet’s communities. OlyBet is known for grand activations, up close access and delivering memorable moments through sports. The WST captivates its traditional base and inspires a new generation of fans with the world’s best players. This will be an exciting partnership.”
