Online Poker Participation in the UK Reaches 10% in 2024
Online poker has experienced important growth in the UK, with participation doubling from 5% in 2021 to 10% in 2024, according to a YouGov survey. This upward trend highlights the increasing appeal of digital gambling platforms.
Demographics of Online Poker Players
The majority of online poker players in the UK fall within the 35-54 age group, accounting for 44% of the total player base. However, the younger demographic of 18-34-year-olds represents a significant 43% of players, indicating that online poker attracts a digitally native audience. This proportion is notably higher compared to other online gambling activities such as sports betting (23%), online lottery (18%), and online casino games (33%).
In terms of gender distribution, men dominate the online poker landscape, comprising 75% of the player base, compared to 25% of women. This disparity mirrors broader gambling trends, where male participation typically surpasses female engagement across various betting activities.
Monthly Spending Patterns
The majority of online poker players in the UK wager relatively modest amounts, with 57% spending between £1 and £100 per month. Meanwhile, 28% fall within the £101 to £500 range, and a notable 15% stake more than £500 monthly. Interestingly, the proportion of high-stakes players in online poker is significantly higher compared to online sports betting (4%) and online casino slots (11%), underscoring the competitive nature and financial commitment of poker enthusiasts.
Established brands dominate the UK online poker market, with PokerStars leading the way, capturing 16% of players. Sky Poker and 888 Poker closely follow with a 15% market share each, while Bet365 attracts 14% of players. Other platforms, including William Hill, Ladbrokes, and Paddy Power, also maintain a presence in the market. The preference for these well-known platforms underscores the importance of reputation, reliability, and engaging features in attracting and retaining players.
Key Factors Influencing Player Choices
Promotions are a major driving force in player preferences, with 65% of online poker participants seeking sites that offer free bets and other incentives. Experimentation is another key factor, as 49% of players express a willingness to try new platforms that provide attractive deals or improved features.
Loyalty programs also play a crucial role, with 52% of players favoring platforms that reward repeat engagement. Sponsorships contribute to platform visibility, as 53% of players take note when their preferred poker sites sponsor sports events or TV shows, reinforcing trust and brand recognition.
